When you think about it, Vertus and Ferraris have a lot in common: just as Ferraris give a select few the opportunity to spend an insane amount of cash on an object that provides little more value than a, say, $1,000 used car, Vertu offers a product with little additional value (and in some cases, less value) than phones offered free from carriers.

Of course, you can’t put a price on status, so getting these two status symbols to hook up and co-brand a device seems like a match made in heaven (more appropriate than a Ferrari-branded Moto, for example). The “Ferrari Challenge” rendition of the Ascent — in red and black leather — is limited to 1,947 examples (can that many people in the world really afford this thing?), each featuring a couple well-placed Ferrari logos and some weird thing on the back that’s apparently supposed to look like a brake pedal. Look for it to grace your local Vertu retailer in July.