If you’re bored with the usual watches Tokyoflash watches are perfect for you. The company has established its reputation for building really weird and cool (depending on how you define cool)watches. A glance at their website would convince anyone that they are visiting some funky accessories shop without the concept of watch ever entering your mind unless you read the word Japanese watches. Even then you probably wouldn’t believe that the watches you see there are actually functional until you learn how to tell the time in a whole new manner. This is of course perfect for people who are tired of having other people “subtly” peek at their watches to tell the time.

Two of Tokyoflash’s newest and actually rather fashionable products are the EleeNo EG and Shinsoku. Both models stay true to the company’s principle of uniqueness and look like bracelets more than watches and are similar in how they tell time. The only difference is that one makes use of squares and the other of circles.

The EleeNo EG uses a series of squares to represent time: top row represent the hour, middle row represent minutes in multiples of ten, and the bottom row represents single minutes. The Shinsoku, which I find to be more fashionable though less watch-like, uses circles that light up and are divided by jagged lines. The twelve circles on the left represent the hour, circles on the bottom represent minutes in multiples of fifteen, and the upper right circles represent single minutes.

No matter how cool these watches are though it is unlikely to click outside the geek world since people are just too lazy to relearn how to tell the time.