The iPod has dominated the mp3 player scene since it was released a number of years back – there is no doubt about that. Yet what many people do not know is that there is a wide array of choices out there when it comes to digital audio players. You just have to go beyond the Apple mentality and you will find that the choices are actually rich and full of promise – at much lower prices as well. We have to admit though, the Apple charm is difficult to resist.

Anyhow, going back to the subject, MSI has announced its digital audio player, the MS-5552. So what is so special about this audio player? Imagine listening to your favorite songs for 50 hours straight. That is enough to catch the attention of hordes of music lovers out there isn’t it? It operates on a single AAA battery. We find that amazing, in terms of power consumption. Now the use of the AAA battery goes both ways. Some people like the chargeable batteries. On the other hand, having removable batteries works better for some. It really depends on your preference. However, for 50 hours, AAA sounds pretty good to us!

The MS-5552 features a relatively large screen that adds points to the looks factor. To be honest, this audio player can use more points in that category. With an aluminum alloy enclosure and D-pad style controls, the MS-5552 is running far behind its competitors. When it comes to price, MSI has kept mum about it.